Mulago, College of Health Sciences Kampala (UG) 

ENTREPRENUERSHIP DEVELOPMENT AND EXCELLENCE

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About Course

This course equips aspiring and emerging entrepreneurs with the skills, strategies, and mindset needed to create sustainable ventures and lead with distinction. From opportunity identification and innovation to financial mastery and ethical leadership, learners will navigate the full spectrum of entrepreneurial excellence tailored for practical impact in global markets.

What Will You Learn?

  • Master the Entrepreneurial Mindset Cultivate resilience, creativity, risk-taking, and growth thinking essential for launching and scaling ventures.
  • Identify and Validate Business Opportunities Use strategic tools to turn everyday problems into scalable solutions through market analysis and customer discovery.
  • Design Innovative Business Models Build and test value-driven business models using tools like the Business Model Canvas and Value Proposition Design.
  • Develop Strategic Business Plans Translate vision into execution with agile plans, clear goals, and adaptive growth strategies tailored for emerging markets.
  • Build Financial and Funding Literacy Learn to read financial statements, manage cash flow, forecast sustainably, and prepare for investment readiness.
  • Lead and Grow Impactful Teams Discover leadership styles, team-building strategies, and emotional intelligence to drive startup culture and performance.
  • Market with Precision and Scale Smart Apply growth hacking, branding, and digital marketing strategies to reach, convert, and retain your ideal customers.
  • Build Ethical and Sustainable Ventures Integrate principles of responsible entrepreneurship, social innovation, and sustainable impact into your enterprise.
  • Launch with Confidence and Pitch Like a Pro Package your venture into a compelling business plan and pitch presentation that attracts support and scales success.

Course Content

Understanding Entrepreneurship
1.0 Introduction & Key Definitions 1.1 Evolution and Types of Entrepreneurship 1.2 Traits of Successful Entrepreneurs 1.3 Entrepreneurial Mindset vs. Managerial Thinking 1.4 Entrepreneurship in the African Context

  • Introduction to Entrepreneurship Development and Excellence
    15:28
  • Foundations of Entrepreneurship
    16:59

Opportunity Identification and Market Validation
2.1 Idea Generation and Creativity Techniques 2.2 Problem-Solution Fit 2.3 Tools for Customer Discovery 2.4 Feasibility and Market Research Analysis

Business Model Innovation
3.1 Elements of a Business Model Canvas 3.2 Value Proposition Design 3.3 Revenue Models and Innovation 3.4 Case Studies of Successful Startups

Strategic Planning and Execution for Entreprenuers
4.1 Vision, Mission, and Goal setting 4.2 Developing a Lean Startup Plan 4.3 Milestones, Timelines, and Resource Allocation 4.4 Execution Pitfalls and Pivoting Strategies

Financial Literacy for Entrepreneurs
5.1 Financial Statements and Startup Budgeting 5.2 Funding Options: Grants, Loans, Equity 5.3 Managing Cash Flow and Financial Forecasting 5.4 Investor Readiness and Pitch Deck Essentials

Leadership and Team Building
6.1 Leadership Styles in Startups 6.2 Building and Managing a High-Impact Team 6.3 Emotional Intelligence and Conflict Resolution 6.4 Culture of Excellence and Accountability

Marketing and Growth Hacking
7.1 Branding for Startups 7.2 Digital Marketing Channels (SEO, Social, Email) 7.3 Customer Retention and Experience Excellence 7.4 Scaling with Lean Marketing Tactics

Ethics, Sustainability, and Social Innovation
8.1 Business Ethics and Responsible Leadership 8.2 Sustainable Business Practices 8.3 Social Enterprise Models 8.4 Impact-Driven Innovation in Emerging Economies

Capstone Project: Launching with Excellence
Apply concepts from all modules in a real or simulated venture launch Submit a business plan, pitch deck, financial projections, and branding mockups Present to a panel or community of mentors for feedback and reflection

Earn a certificate

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